BTS “I Like It” portrays a relatable scenario of post-breakup feelings and the impact of social media on relationships. It explores the emotions of jealousy, longing, and curiosity that arise when seeing an ex-partner’s online presence and receiving attention from others.

The lyrics express the conflict between wanting to appear cool and unaffected while desiring love and validation. The song touches upon the relatability of contemplating whether to interact with an ex’s posts, the absence of a dislike button, and the haunting thoughts that linger after a breakup. Overall, it delves into the common experiences of young people in relationships and the influence of social media platforms.